Audience profiling

Audience profiling will allow you to understand your audience and to help inform strategic marketing and audience development initiatives.

Using a powerful GIS software package provided by Arts Council England, we are able to assess the distribution of your attenders across ACORN category, group and type profiles.  These ACORN profiles are geodemographic profiles and provide a rich description of the demographic, socio-economic and lifestyle traits of the population or particular audience group. We can index your audiences or attenders against the ACORN distribution within your catchment area, so you can better understand which types of people you are attracting, which types of people you are not attracting and where there is greatest potential to attract more people from each of these two groups.










ACORN is a leading geo-demographic classification used to identify and understand the UK population and the demand for products and services. ACORN categorises all 1.9 million UK postcodes using a variety of demographic statistics and lifestyle variables, providing a clear understanding of the status and circumstances of the people living at that postcode. For more information on ACORN, visit www.caci.co.uk/acorn.

AAM have developed a practical guide to help you understand how to effectively use ACORN profiling. Email research@aam.org.uk to find out how to get a copy of ACORN Profiling - How to use it

To find out how else AAM can help you with ACORN profiling email research@aam.org.uk or call a member of our Reseach & Intelligence team on 0161 234 2965