Data analysis

Depending on what information you hold on your customer database, it is possible to perform a whole host of useful analyses:

Postcode analysis
Looking at the geographical dispersion of your customers, and highlighting any hotspots for potential audience development and growth. It can also be useful to look at the dispersion of your ticket sales or spend at your venue.

Potential audience penetration
Looking at your penetration rate of potential attenders (using the TGI survey results) in different geographical areas and across different art forms.

Day of the week analysis
Looking at what days people are attending, and what days people are making bookings.

Art form analysis
Looking at differences between art forms by various measures, and the extent of art form crossover.

Trend analysis
Assessing differences over time, which can help to identify any trends and seasonal cycles.

Need help with data analysis? Contact a member of our Reseach & Intelligence team on 0161 234 2965 or email research@aam.org.uk