Helen Corkery 
Strategic Research and Marketing Manager

Dip.M. MBA MCIM MCMI MCIPR

As my rather grand title implies, I’m responsible for the strategic research and marketing side of the organisation.  Essentially, this involves providing research advice to our members, undertaking a range of research activities on their behalf and providing consultancy advice to non member organisations.  Whilst relatively new to the Arts and Cultural sector, I have spent the last twenty years managing marketing and research activities on behalf of a range of public and private sector organisations.

Since starting at AAM in June 2005, I have led a range of research and planning projects: spanning venue based audience development research, regional data projects, destination branding research, guidance and best practice development and fund and festival evaluation.   Equipped with a broad range of sophisticated databases, profiling and software tools, and benefiting from direct access to the region’s key academic networks, professional bodies and notable consultants, it’s great to be in a position to offer our members and clients the very best in arts marketing and audience development research.

To find out more, just give me a ring (0161 234 2960) or email helen@aam.org.uk.